About This Event
<p style="font-weight:400">11.6 Friday (Hip-Hop)<br />Sean Healey presents:<br /><strong>DEANTE\' HITCHCOCK</strong><br />with Joe the Poet, <br />Shane Diamanti & Coaster<br />7:30pm, 21+<br /><br /></p><p>Hidden Hall<br />400 N 35th St<br /><a href="http://hiddenhall.com">hiddenhall.com</a></p><p>Atlanta-bred lyricist Deante Hitchcock has built a career on a rare balance of technical<br />precision and emotional honesty, positioning himself as one of the South’s most<br />compelling storytellers. Raised in Riverdale, Georgia, Hitchcock grew up immersed in<br />the evolving Atlanta sound—studying icons like OutKast and Young Thug while<br />developing a voice that bridges introspection, humor, and vulnerability.<br /><br />Born on March 10, 1993, a “Grady Baby” from Atlanta’s southside, Hitchcock began<br />rapping at 12, sharpening his skills through freestyles and early mixtapes. While<br />attending Georgia Southern University as a pre-med student, he launched his *New<br />Atlanta Tuesdays* freestyle series, viral dorm-room videos that ultimately pushed him to<br />leave school and pursue music full-time. That leap resulted in a steady run of<br />independent projects, including *19 Summers* (2012), *Wishful Thinking* (2015),<br />*Good* (2016), and *So Much for Good Luck* (2017), each sharpening his reputation as<br />a thoughtful and technically gifted MC.<br /><br />Hitchcock’s profile expanded in 2019 through collaborations and key industry co-signs.<br />His appearance on “PTSD” from Revenge of the Dreamers III—alongside Omen,<br />Mereba, and St. Beauty—earned him a Grammy nomination and introduced him to a<br />broader audience via Dreamville Records. Around the same time, support from figures<br />like Charlamagne tha God, Wale, and Mark Pitts helped cement his rising status.<br />Before releasing a full-length album, Hitchcock had already toured with a wide range of<br />artists including JID, Rapsody, 6LACK, Wale, and Jidenna—developing a reputation as<br />a dynamic live performer well before his commercial breakthrough.<br /><br />In 2020, Hitchcock released his major-label debut *BETTER*, a project that showcased<br />his lyrical depth and emotional range amid the uncertainty of the pandemic. He followed<br />with *Live From Quarantine* (2021) and *Everyday the 14th* (2022), maintaining<br />momentum during a time when live performance was limited. His later project *Once<br />Upon A Time* marked a defining evolution—leaning fully into themes of love,<br />accountability, and growth, with standout collaborations featuring artists like Big K.R.I.T.,<br />Westside Boogie, and DRAM.<br /><br />Beyond music, Hitchcock has expanded his impact through community-driven initiatives<br />like The Mother God Project, which supports women entrepreneurs in Atlanta.<br />Partnering with local organizations, the initiative has helped dozens of women launch<br />businesses—reflecting the same themes of care, accountability, and empowerment that<br />run through his music.</p><p>At his core, Deante Hitchcock represents a modern evolution of Southern hip-hop:<br />grounded in lyricism, elevated by vulnerability, and driven by purpose. Whether through<br />intimate storytelling or sharp technical delivery, he continues to carve out a lane that<br />prioritizes honesty over hype—proving that emotional depth and lyrical excellence can<br />coexist at the highest level.</p>